The only personalized, step-by-step online program that teaches you how to master Neapolitan pizza and build a profitable farmers market pop-upāno guesswork, no fluff, just results.
You love pizza. Maybe youāve even made some great ones at home. But how do you go from pizza lover to pizza entrepreneur?
Thatās where this program comes in.
Learn the Art. Launch the Business. Sell Pizza Like a Pro.
Duration: 2 day training, 2 hrs each
Get personalized, hands-on training to make pizza that wows.
Duration: 2 day training 1 day online and 1Ā in-person (Market experience optional)Ā
Skip the confusion. Get clarity on starting your pizza stand the right way.
This is the fastestāand most supportiveāway to get your pop-up up and running.
š Full pizza training
š¼ Complete business setup strategy
š¤ Live market shadowing experience
š 1:1 follow-up call
š Starter kit PDF
š¬ Lifetime access to private support group
What oven do I need? Can I use a portable one?
How do I keep dough and ingredients at the right temp?
Whatās the best way to stretch dough quickly?
How do I box pizza without it getting soggy?
What permits do I need to sell at a farmers market?
Do I need a commercial kitchen or can I use my home?
Whatās the best way to set up my business legally and financially?
How early should I arrive to set up?
What happens if it rains?
What equipment, signage, and prep systems actually work?
How do I attract and retain customers?
Should I do pre-orders or walk-up sales?
What payment systems should I use?
āWhen I started, I had no idea how to sell pizza at a market. I had to learn everything the hard way. This program is everything I wish I hadāpersonalized, practical, and proven. Let me save money and months of research and frustration.ā -Ale
Led by Alexandra Castro, AVPN-certified pizza maker and founder of Everything Dough, this two-part, in-person experience gives you the skills, strategy, and support you need to build your own successful pizza pop-upāfrom dough to dollars.
This program is 1:1 and includes an in-person market experience, so spots are extremely limited. If you’re serious about launching your own pizza stand, donāt wait.
30-minute strategy call after training
āPizza Pop-Up Starter Kitā PDF
Lifetime access to private pizza entrepreneur group
š Book the Full Experience ā $1200
ā
Fully personalized
ā
Fast-track your pizza business
š Part 1: Pizza Training ā $650
š¼ Part 2: Business Blueprint ā $650
After completing this program, youāll have everything you need to confidently launch your stand and start earning. Most new vendors who follow this method are able to generate a minimum of $600 per week in salesāeven with a simple menu and one market per week.
Ā
| Item | Quantity Sold | Price | Total |
|---|---|---|---|
| Neapolitan Pizzas | 40 | $15 | $600 |
| Add-ons (drinks, dessert, etc.) | Optional | – | +$50ā$150 |
ā”ļø Average Weekly Revenue: $600ā$750
ā”ļø Monthly Revenue (4 markets): $2,400ā$3,000+
| Program | Cost |
|---|---|
| Full Experience (Both Parts) | $1,200 |
ā”ļø You can earn back your full investment in as little as 4ā5 market days.
Once your system is in place, it gets easier. Youāll have:
āļø A repeatable workflow
āļø A loyal customer base
āļø A growing income stream doing something you love
Schedule a free 15-minute intro call to see if the program is right for you.
Ready to launch your dream pizza business? Fill out the form below and weāll be in touch to schedule your discovery call.
Not at all! This program is fully personalized, so whether you’re a total beginner or a home pizza enthusiast, Iāll meet you where you are and guide you step by step.
This is a one-on-one experience, designed around your goals, schedule, and skill level. Youāll get my full attention and support throughout the entire program.
All training sessions and the market shadowing experience take place in Stamford, Connecticut. Once you enroll, weāll coordinate dates that work best for you.
Yes! Many students travel to participate. If you’re coming from out of town, I can recommend nearby accommodations and help you plan your visit.
Click the āApply Nowā button to submit your interest. Iāll personally review your application and reach out to schedule a discovery call or send next steps. Spots are limited to ensure a personalized experience.
Yes! If you book the full experience, youāll get a 30-minute private follow-up call and access to my private pizza pop-up support group for continued tips, updates, and community.
Weāll go over this in detail, and Iāll help you choose options that fit your budget. From ovens to coolers to signageāIāll show you what I use and what works best.
Yes! Weāll go over exactly what licenses, insurance, and health department steps you need based on your state and city. Iāll help you break it down and take action.
Each part is delivered over 1-2 in-person sessions (3ā4 hours each), depending on your pace. Weāll schedule everything to fit your availability, and youāll also receive support materials to keep after the training ends.
No problem! You can enroll in Part 1 (Pizza Training) or Part 2 (Business Blueprint) separately for $1250 each. But if you choose the Full Experience, youāll save $500 and get bonus materials.
You’ll join me at a real farmers market where youāll see our full setup in actionāfrom unloading to service to breakdown. Youāll observe, take notes, and get insights in real time. Itās one of the most valuable parts of the program!